Caitlin Tran

Los Angeles, CA

  • Summary

    I'm passionate about good story-telling, social justice, and making a difference on the next frontier.

  • Currently:

    Student in the inaugural class of the USC Iovine Young Academy studying Arts, Technology, and the Business of Innovation.

     

  • Experience

    undergraduate student government usg usc logo

    Oculus

    Product Marketing Intern

    Summer 2016

    undergraduate student government logo usc

    USC Undergraduate Student Government

    Director of Marketing

    April 2015 - Present

    • Leads a cross-functional 8-member team that executes campaigns promoting events that entertain and promote diversity and cultural awareness to USC’s 42,000+ students

    • Manages a $34,000 budget used to build brand awareness through physical items, social media channels, email, and experiential marketing

    Daily Trojan

    Tech Columnist

    January 2016 - Present

    • Invited by the DT's editor-in-chief to be the student newspaper's first tech columnist
    • Produces weekly content including all graphics for column

    PINK

    Campus Representative

    May 2015 - Present

    • Selected out of 5,000+ applicants to be one of PINK’s 200 campus representatives and was flown to Columbus, Ohio to complete VS Brand Training School at company headquarters

    • Provides apparel design feedback and insight on teen and Millennial trends

    • Consults on the brand’s social media presence on Facebook, Instagram, and Snapchat

    • Planned, publicized, and executed campus events promoting PINK that had an average of 500+ students in attendance

    autodesk logo

    Autodesk

    Product Marketing Intern

    Summer 2015

    • Spearheaded the adoption of Periscope and content strategy for the platform to position the brand as a global thought leader

    • Produced Autodesk's first three Periscope broadcasts

    • Utilized social media analytics to create best practices that improved AutoCAD brand engagement on various online channels including Facebook and Twitter by up to 4,000%

    • Devised a global field marketing communications plan for AutoCAD social media to better convey top quarterly priorities with 200+ channel partners

    undergraduate student government usg usc logo

    USC Undergraduate Student Government

    Assistant Director of Marketing

    December 2014 - April 2015

    • Doubled monthly follower growth rate to 6% on Instagram by using consumer insights to shape content strategy

    • Created a content style guide that was adopted by all 14 special-interest committees and cultural assemblies of USG to unify voice and convey expectations of quality standards

  • Education

    university of southern california iovine young academy logo

    USC Iovine and Young Academy

    Arts, Technology and the Business of Innovation, Bachelor of Science 2014 - 2018

    The Iovine Young Academy aims to instill in its students an entirely new way of thinking. To accomplish this, the program offers a highly select group of students an integrated, four-year course of study that provides in-depth learning in three essential areas: art and design; engineering and computer science; and business and venture management.

     

    Caitlin in the press:

    WIRED

    Interview with EdTech

     

    Iovine Young Academy in the press:

    New York Times

    Wall Street Journal

     

    Presidential Scholar, Undergraduate Student Government, USC Polymathic Academy Fellow Candidate

    troy high school fullerton california logo

    Troy High School

    2010 - 2014

    Graduated with honors
    Troy Technology Program
    Overall GPA: 4.3

    SAT Score: 2290 // 800 Math // 800 Critical Reading

  • Skills

    Marketing

    Content strategy and analytics for multiple platforms including Facebook, Instagram, MailChimp, and Twitter.

    Adobe Creative Suite

    Skilled in Adobe After Effects, Photoshop, Premiere Pro, InDesign, and Illustrator.

    Fundraising

    Managed various groups that have raised over $10,000 for chapters of Best Buddies International.

    Volunteer Management

    Led and organized monthly events for 600+ students during Presidency of Troy Best Buddies.

  • Creative

    Program Board

    Website Redesign

    I led a team tasked with rewriting the entire USG Program Board website for our 2015 redesign. Our goal was to present the organization in a clear and exciting way to ultimately encourage undergraduate students to join the organization or attend our events.

     

    Community Service with Airbnb

     

    Future Lions 2016 Submission

     

    Art: Chris Han
    Copy: Caitlin Tran

  • Photo to Video Conversion

    I was tasked with taking any 2D photo found online and transforming it into a 3D scene. This was a challenge in that doing so required creating layers that were not in existence previously and animating them.

     

    Original image: here

    Photo credit: Chris Ebarb

     

    Created with Adobe After Effects and Photoshop.

    usc birnkrant snapchat geofilter

    Snapchat Geofilter

    I created a stylistic and minimalist geofilter inspired by the architecture for the popular residence hall, Birnkrant at the University of Southern California. It was then approved by Snapchat for official use and is used by hundreds of students every day.

     

    Created with Adobe Illustrator.

    Personal Mandala

    I was tasked with creating a personal mandala that I felt represented me.

     

    Created with Adobe Illustrator.

    Name Animation

    This was created as a fun way to display my name in a demo reel.

     

    Created with Adobe After Effects and Photoshop.

    Environment Encapsulation

    This project asked me to document a place with video and create a 20 second montage in Premiere that conveys the experience and feelings of the space. I considered imagery, pacing, cutting techniques, and sound in this piece set at Disneyland's King Arthur Carousel.

     

    Created with Adobe Premiere Pro.

     

  • laser-cut merry christmas iovine young usc

    Holiday Sign

    Laser-cut and vectorized hand-written type.

     

    I created this acrylic sign to hang up in my dorm for some Christmas cheer.

    Linkedin hr hackathon

    Designed an app and strategy for a new hire onboarding process that maximized employee engagement.

     

    Top 5 finalist out of over 40 teams.

     

    Press

    Time Magazine Photo Contest

    On my personal Instagram account, I share my photography and candid life moments. Last summer, a photo of my breakfast was chosen and featured out of over 5,000 entries by TIME magazine's photo editors in a contest on what represents happiness. View them all: here.

    usc iovine young cash cow project

    Cardboard project: Cash Cow

    For a project in a design class, I was tasked with creating an enclosed structure out of cardboard. I decided to do a take on the business term "cash cow." After much trial and error with cardboard angles and hot glue, I created this low-poly animal and then decided to create a custom pattern to cover it. Using photoshop, I designed and then printed over a "moo-llion" dollar bills with cows that I then decoupaged on to the structure to create a cow-spot effect. To complete the theme, I attached udders made from coin rolls and quarter coins for the eyes.

     

    Paper on cardboard, rope, quarters, coin rolls, spray paint, Modge Podge

     

    4.5 x 1.2 x 2'

    3doodler usc iovine young academy project

    3D Pen Tower

    Joined by three teammates, I broke the world record for tallest structure drawn created by a 3D pen. Our 16 foot tower doubled the previous record of 8 feet and was created in just 48 hours using several techniques including trusses and repeating patterns to maximize stability.

    laser-cut keychain present usc iovine young academy

    Keychains

    I designed these keychains for my roommates as Christmas presents and then laser-cut them from wood. The GPS coordinates are of our dorm room at USC.

    troy aquatics website water polo swimming

    Troy Aquatics Website

    As an athlete, I was already involved with the Troy Aquatics Parent Boosters Group, but was contacted during the summer about creating a website for them. The group has very little funds so I researched the cheapest way to create a website with their demands in mind - team rosters, photo galleries, news, staff contact information and profiles, team gear, game schedules, etc. I was able to meet their demands and it costed less than $50. 

     

    I managed every single aspect of the website for them - from uploading tournament schedules to logo design. In addition, I worked with the Booster Club's accountant and created a way for families to pay for their athlete's registrations on the website through PayPal. I have since added team gear to the online store and our annual fundraiser, a golf tournament, generated thousands of dollars through our online channels.